Appealing to my target audience was very important in producing a successful music video. I firstly began my research by looking at the Rinse label my artist Katy B is signed with. I found that Rinse began as a pirate radio station from a tower block in East London by 16 year old DJ Geeneus. Straight away I knew I was aiming for a teen to young adult target audience. The pirate radio was powered by a homemade transmitter balanced between a sink and a cooker and more importantly by the love for music and for it to be heard. It had countless brushes with the law but became the most influential pirate radio station on air.
From this I gathered that youth culture, rebellion and uniqueness was a key theme throughout the music played, which is what I have tried to capture in my media product.
I conducted my own audience research using a survey I created on SurveyMonkey.com. It was a seven questioned questionnaire looking at gender, age, music genre and music videos in general. I found that a 10-30 year old audience were into the genre electro and dance which outline my target audience. The use of special effects and narrative and lip syncing was a very important feature to appeal to my target audience which I have included in my own media product.
YouTube seemed a popular place for music videos to be viewed according to my audience research. So after my music video was complete I uploaded my video to YouTube. After my media product was complete I asked for some people from my target audience for their feedback.
Jo: “I really liked Katie Looker’s video, I loved the song and all the special effects she did and I thought that it fitted in well with the style of Katy B’
Emma: “I really liked Katie Looker’s interpretation of a Katy B music video. I thought that it worked really well, it was really similar to Katy B’s style and all her thoughts were really thought out and it really appealed to my audience.”
Poppy: “I thought Katie’s music video was realistic as it resembled a modern video you’d see on TV and it was also interesting as it had a storyline.”
For my audience feedback I have uploaded my final A2 music video to YouTube. In less than a day I already had 86 views on my video and 4 ‘likes’. After two days I received 106 views, I had also received some comments from friends on YouTube as well.
I also linked my video onto my Facebook page so that my friends and family on the social networking site could give me some feedback. I received 16 ‘likes’ for my video and 14 positive comments. I also linked my video onto my Twitter page so people other than my friends and family who I don’t know could view my video. From this I got a re-tweet so that other peoples followers could also view my video. Overall I have learnt a lot of beneficial information from my audience research and feedback, from friends and fellow media students throughout my production process. They helped my to initially develop my ideas and to overall produce a successful final piece.
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